19:12 | June 9, 2020

I’m sorry

Hi Guys, I understand many of you are mad with me right now.

I have gotten many questions about a blackface makeup I did many years ago. Those pictures have been circulating on social media lately. I think it was 8 years ago because I didn’t live in Stockholm back then.

I want to apologize that I handled the situation so bad. It was wrong, I was naive and I didn’t know better.
I thought I did it for the right purpose back then.

The story behind it all (I’m not trying to defend myself, but I want to explain why it happened) was that I was asked by many followers to do a makeup on darker skin, so what I did was painting my own face with a brown foundation and told my followers what colors suited darker skin and what you can use to enhance the features on darker skin tones , and that was not right. I should have used a black/brown model instead of doing it on myself.

But I truly learned my lesson, I grew up, I educated myself and I’m still learning to this day.

I didn’t give a proper apology, because I was afraid, afraid to do something wrong.
Today I would have handled it completely different.
I really hope you guys can see that I took all that critique and did something with it. That you can see my values I have today instead of looking back.

I understand that you are angry with me, and that some of you will never give me a second chance.
But I want you to know that I will always stand by your side and fight for human rights and I will keep learning as long as I live.
I can’t do more than say I’m deeply sorry, and that a mistake like that will never happen again.

Also, we do not tolerate any kind of racism in my company Linda Hallberg Cosmetics and things that have happened in the past are well talked through with the people involved. It’s taken very seriously upon so we took our responsibility to educate the whole company and board about both CA and Blackface.

I was never meant to hurt anyone, I’m a human being, I’m not perfect, I fucked up. And I’m very sorry for it.

With all respect

Linda

14 kommentarer

18:40 | June 2, 2020

Small things you can do to help

10 kommentarer

10:02 | June 1, 2020

I understand that I will never understand, however I stand

Today I woke up sad…  I haven’t slept much, I took half of the day off yesterday reading and watching videos about what is going on in the US rn. And what has been going on in the whole world for hundreds of years for the matter..
I really wanted to speak up earlier, and I’m sorry I didn’t, but I also really wanted to educate myself first and I didn’t wanted to do or say anything wrong, because as a white privileged person I don’t understand and I will never understand. But being silent is a part of the problem.
I’m not going to post anything makeup related today because I feel like it’s wrong. I’m going to do more research, I’m going to try to use my platforms to educate people about the matter. As a human being, I have an obligation to stand up and fight for equality.

Things you can do to help:
– LISTEN to people in marginalized groups.
– Educate yourselves! Most of us have access to google, youtube and so on. Do your research.
– Donate money to organizations
– Sign petitions, it literally takes MINUTES, and it’s free.
– Take all those uncomfortable discussions with your racist friends and family members.

This is NOT just a TREND going on on social media you guys! This shit is happening EVERY day and had been for a hundreds of years for millions of people. This is not going to disappear after this wave is ”over”

I stand, always <3

5 kommentarer